Why Hashtags Matter for TikTok Growth
Hashtags are the backbone of TikTok’s discoverability algorithm. They categorize content, making it easier for users to find videos aligned with their interests. Without strategic hashtag use, even high-quality content can get lost in the noise.
How TikTok’s Algorithm Uses Hashtags
The algorithm prioritizes videos with relevant hashtags because they signal content relevance. Here’s how it works:
- Trend identification: Popular hashtags help TikTok surface trending topics.
- Audience targeting: Niche hashtags connect you with specific communities.
- Engagement boost: High-traffic hashtags increase visibility, driving more interactions.
Types of Hashtags to Use
Not all hashtags are equal. A balanced mix includes:
- Broad hashtags (e.g., #Viral, #FYP) for maximum reach.
- Niche hashtags (e.g., #PlantTok, #BookTok) to target engaged audiences.
- Branded hashtags (e.g., #NikeRunning) to build community.
- Trending challenges (e.g., #SilhouetteChallenge) to ride viral waves.
Pro Tips for Hashtag Research
Use these tactics to find winning hashtags:
- Analyze competitors’ top-performing videos.
- Leverage TikTok’s Discover Page for trending tags.
- Test 3-5 hashtags per video and track performance.
- Avoid overused tags (e.g., #ForYou) unless paired with niche keywords.
Common Hashtag Mistakes to Avoid
Even experts slip up. Steer clear of:
- Overstuffing: TikTok caps hashtags at 100 characters; 3-5 per post is ideal.
- Irrelevant tags: Misleading hashtags hurt credibility.
- Ignoring analytics: Regularly review which tags drive views.
Advanced Strategy: Hashtag Stacking
Combine hashtags for layered targeting:
- 1-2 broad tags (e.g., #Travel).
- 2-3 niche tags (e.g., #SoloTravelTips).
- 1 branded tag (e.g., #MyTravelBrand).
This balances reach and relevance.
Tracking Hashtag Performance
Use TikTok Analytics or third-party tools like:
- Hashtagify: Measures hashtag popularity.
- TrendTok: Identifies rising trends.
- Native TikTok Insights: Tracks video-specific hashtag success.
发表评论